Hi, welcome to my marketing blog. I hope you will find some tips and ideas here to help you with your marketing strategy. If you would like to share some great tips, please do.
When planning any marketing strategy, there have to be objectives that state what resources are going to be used, what are their costs, and how do we know if the strategy is going to work.
If a total approach is being considered, or an enterprise approach is the method being used, then every factor that will affect a marketing plan will be considered in order to come to the most realistic solution possible.
At any rate, computer models or digital games that simulate market conditions and possibilities can offer possible outcomes in a given situation of variables, in order to accurately predict efforts, methods, and costs when planning a marketing campaign.
For example, the question arises as to what is the best method, or methods to approach a market in order to obtain maximum results? The digital game can be loaded with all of the variables and then started and a simulated marketing scenario can be worked out on a trial basis, using known statistics from prior campaigns.
The ultimate variable is people and how they react. The only way to understand how people will react, is to rely on past performance based on how people have reacted to economic conditions, social pressures, and other such influences that affect their lives.
Input into the digital game scenario can also include a definition of the demographics of the market, different ways to approach the market, and what tools and motivations will work the best when running the campaign.
The digital game can be run with many different scenarios in order to determine which will work most effectively and which will return the best results. For example, separate scenarios can be tested for direct mail, personal sales calls, internet based marketing, and even that can be broken down to email marketing, SMS marketing, search engine optimization and display ads.
As long as real data is being utilized such as past results of market conditions and realistic reactions of people, you have a good chance of those scenarios repeating themselves.
Predictive marketing is based all on past results based on certain parameters, which if remain as predicted, will provide predictive results. To get results from a marketing campaign that are meaningful, action must be taken, but it must be action in the right direction, with the right resources that are designed to achieve the right results.
Every salesperson knows that the more calls that are made on prospects, the more chances there are for more sales. That is simply the application of the law of large numbers. But if the salesperson is calling on the wrong kinds of people, the time and effort will largely be wasted, as the wrong market is being approached.
So a digital game scenario can determine all of the various factors that need to be included in order to achieve the right results. Computers are a wonderful tool for this because of their speed and accuracy in obtaining instant answers. If the information going into the computer is accurate, and the model of the problem is accurate, you will achieve accurate results.
For example if your product is an estate planning service promoted by a law office, you will need to identify who the prospects are for your service. Once this specific individual is identified, you must identify what the best manner of approach will be in order to have that person or family come into your law office and sit down to seriously plan their estate with you.
Since this can be a fairly complex planning process, the intelligence of the individual will have to be above average. You will need to identify the size of the estate involved and how much in the way of resources will be needed to resolve the problems that these individuals face in the way of estate taxes and transfer problems that will need to be solved.
You will input every possible variable imaginable as far as obstacles in approaching people in this category and every possible way of meeting them from seminars, referrals, direct mail, website advertising, and attraction marketing with media ads and so forth.
Then you will run the digital game on every scenario based on market conditions and how these types of people have reacted in the past, you will come up with the best method of running the campaign. The most appropriate method or methods of approaching potential candidates will be revealed like a morning sunrise in all of it glory before you.
Then when you put your plan in motion, it will be followed just as the digital game outlined it and your chances for success will be greatly enhanced because you used predictive data to come to your conclusions. This actually works and should be the way that all such marketing will work, as it will save time and money in the process.
Most local company owner are now using the internet in some kind to market their little and medium-sized businesses. The bulk focus on the organic search rankings and why not? In theory, it’s free to get your website ranked there and the benefits are outstanding. Pay per click advertising (PPC) on the other hand is a various beast altogether but done right, it has outstanding capacity to swiftly increase your earnings.
Manipulating Google to get your web site on page one for a certain search term is called search engine optimization or Search Engine Optimization. In a perfect world, you or your contract Search Engine Optimization provider adds pertinent content to your site then constructs links from other related websites to yours. Google notices your site and it shows up near the top of the first page for your particular keywords. Great when all of it works out but it normally occurs gradually over a duration of weeks to months.
When it goes your means, it works well however, the majority of everything Search Engine Optimization focuses on Google and as most of us have actually learnt the hard way Google is prone to changing the policies definitely and without notice or apology. It took place earlier this year and essentially over night, websites formerly at or near the top of Google’s positions just ceased to exist in the rankings and businesses lost all that traffic.
Even without the wrath of Google, there is the simple truth of competition in the market location. Even in a reasonably small business area, depending on the industry, there can be hundreds of companies all clamouring to get their web sites at the top of the Google rankings for their niche. If you’re a hotelier, a dental practitioner, a flower shop, an lawyer, chartered accountant, plumbing technician, or specialist for example, you may be trying to record consumers’ attention along with lots of others in your field so you best know what you’re doing. As a rule Google usually displays just 10 organic search listings per page so basic mathematics suggests you’re going to have to strive to obtain or keep your website where it will certainly be seen regularly. Few if any Google users surpass the very first 2 pages so if you’re only on page 3 or lower, you’re most likely wasting your time.
Having your local business noted in Google Places is another good idea however once again, the competitors for top listings is strong. Google dental expert or attorney + your town and you’ll see what I indicate. Google Places for these terms are chock full as regional companies want to stand out of prospects – so exactly what to do?
If your website isn’t provided near the top of Google (and even if it is) considering some paid advertising through PPC can be an outstanding and exceptionally quick method to draw in targeted customers to your door. Right here are those excellent reasons …
When done properly, PPC outcomes are virtually instantaneous. You get real-time results.
Even if your long-term goal is organic search positions, PPC can fill in the lead generation while you deal with your Google positions
Even for websites with top Google rankings, PPC done right will offer additional income.
Enhanced profits are constantly a good thing – right?
PPC is commonly cheaper to do than employing an SEO contractor and unlike the months it can take to rank a website naturally, PPC outcomes occur immediately
With PPC, you can execute certain geo targeting so your ads show up only where you desire them. This offers you pin point accuracy and it’s a fantastic use of your advertising budget.
Bear in mind folks using Google are an especially inspired bunch as they are particularly searching for what you have to offer. It’s them chasing you, not the other way around as with a lot of kinds of traditional marketing. Getting the ideal advertisement in front of highly responsive customers normally lands you a consumer who’s ready to do business. PPC makes this easy to do.
Maybe it’s time to think about doing some PPC advertising for your local company. Pay-per-click projects can be established with little budget plans initially while you test outcomes. while smaller projects can be run DIY, working with an knowledgeable PPC manager to make a advocate you is absolutely a smart move. The outcomes will certainly speak for themselves.
A lot of businesses, particularly those who are B2B can be a bit slow to undertake online marketing. This is a bit odd because internet marketing is very much performance driven and providing the strategy has been properly structured, it can deliver a huge increase in both sales and growth. Those businesses that already have a broad spectrum online marketing strategy have been reaping the rewards and have found that the investment does pay for itself.
There is no doubt that an online search has become the first stop for anyone seeking information and this is also true for managers who make the buying decisions and who are searching for B2B suppliers. Virtually all these potential customers begin with a query on a search engine and if your business is not listed, just imagine how much business you could be losing. The fact of the matter is that companies who supply B2B should not neglect their online profiles. Your firm has never had more opportunities to capture new business due to the high levels of search queries. If your business is lacking in its online profile, you can be sure that your competitors will be taking advantage of your loss.
Every business understands the need to see a return on investment particularly when it comes to budgets for marketing and advertising. Online marketing is one of these aspects that does pay for itself but only if the marketing strategy is broad and well structured so that it makes use of many of the different tools available. For instance, pay per click can give a new line a real boost to get it known and by using other forms of marketing such as using social media can keep the profile high. PPC also has the advantage of being able to cap the cost and you will only pay when someone clicks on your advert. If your ad is cleverly worded so that it is both attractive and relevant to the searcher, you could find that sales are increased substantially. Often, when a visitor becomes a customer, they will return again and again when they require the goods or services you are supplying without using the PPC route.
Every business needs a competitive advantage and online marketing can help your firm to really dominate a niche market. One of the best things about the internet is that is does create a level playing field which allows companies of any size to do business so whether yours is a home based business or a large multi-national with branches all over the world, you can still compete and win a substantial amount of business. The beauty of it is that your home based business website can look just as slick and professional as that of a large firm so you are not disadvantaged.
Potential customers like to research and compare the services or products that they are looking for and as such, are more likely to make a purchase online when they find what they want. By the time a potential customer reaches your website, they could be ready to make a purchase so it is important to have a site that makes it very easy for them to get through the checkout. Building websites is a whole other subject which I won’t go into in this article but it is an important aspect worthy of consideration.
Internet marketing is also an excellent way of promoting your brand and you can make use of several different types of online marketing to get your branding known, as has already been mentioned, social media marketing can be very successful but you could also use video marketing, SMS marketing and/or article marketing. There are so many facets to online marketing and you can pick and choose what you want so that you can tailor your strategy to suit your business so that you make the most of your marketing budget and still get a healthy ROI.