Whether you are a community organization, arts organization, small business, or not for profit group, communication is one of the key components that will make your group successful. An ideal medium for communicating news on a regular basis is a newsletter, which can provide news, updates and other important information in a unified and easily understood format. The following article will discuss some simple tips to make newsletter writing efficient and effective.

Regardless of whether you are writing a blog or writing company newsletters, printing hard copies or creating an email version, you should always include the following components for the best results:

Make it User Friendly

An issue number and the date of publication: by clearly stating these components, individuals will be able to accurately file their newsletters, and know whether the information they are reading is current and relevant. In addition, for archiving purposes, newsletters that are clearly arranged by month, year, or publication number will be much simpler to access.

Look Professional

A clear title that shows the name and logo of the issuing organization: this section is extremely important. The name and logo of the issuing organization should be immediately apparent to the reader. It should be featured on the title page, and should immediately give readers an idea of content and relevance.

Organize It

A table of contents: this will allow individuals to identify the sections of the newsletter that require their immediate attention. Examples of listings may include the following: Letters to the editor; headline articles; important reminders and dates, and so forth.

Mark It Clearly

Clear headlines: regardless of content, every section of your newsletter should be clearly marked. Clear and bold headlines should give readers an immediate sense of the content of the article or section.

Add an Editorial

A note from the president, or newsletter editor, summarizing the contents and the main articles: including a note, typically on the inside page, will allow the reader to connect to the organization. It will alert them to any important developments and issues within the organization, and provide a summary of the newsletter’s contents. Writing a newsletter should be fun and this is your chance to add some of your flavor.

Contact Us

Clear contact and subscription information: be sure to provide information on how your organization can be reached. The more information you provide, the more likely you will be to retain subscribers and members.

Why go to all this trouble?

Following these simple tips when writing newsletters will not only help to get you subscribers, it will help you keep them and most importantly, your newsletter will get read!

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